1. Teamwork: Trust, timing & tenacity.
When one of the top infertility clinics in the country (9th by ranking) decided to improve their office décor, they did not immediately turn to Artifacts for Habitats.
“Who would have guessed that clunky pipes could convey compassion and hope?” commented Dr. Dan Lebovic, the brother of Artifacts for Habitats’ lead designer, Stan Lebovic. “The number one clinic in the country hires an interior designer full-time on staff. That tells you something about how important good design is”, continues Dr. Lebovic, we couldn’t afford to make a mistake.
Enter: Artifacts for Habitats … through the backdoor. Thanks to the free consultation being offered at no commitment, the IVF clinic was able to convey their concerns and discuss their expectations openly. The challenge was significant. We couldn’t get too cute and we certainly wanted to convey hope but we couldn’t offer assurances.
The solution: Think light! Our lights are pretty heavy, but what if we use the weight factor to our advantage? What if we created a series of lamps that defied gravity; lamps that succeeded against the odds. In an industry whose success rates are well below 50%, hope is the most valuable commodity. We knew our lamps could do it, we just weren’t sure how.
Teamwork: Trust, timing & tenacity
The trapeze artist embodies the efforts taken by the patients in an IVF clinic. In both cases Ateamwork is required and qualities such as trust, timing and tenacity play a crucial role in the success of the patient.